You can quit. We'll show you how.

We understand that quitting is about more than just not smoking. So we teach people how to become experts in living without tobacco using "The 4 Essential Practices to Quit For Life," principles based on 25 years of research and experience helping people quit tobacco.
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What's New

How to Properly Use Nicotine Gum

Nicotine gum is designed for the treatment of tobacco use and dependence. Each piece is placed in your mouth, chewed for 5 to 10 minutes until a peppery taste appears, then “parked” between your cheek and gum. The gum is then intermittently chewed a few times, then parked again. Discard the gum after 20 to 30 minutes. Gum should be used on a regular schedule, approximately one piece per hour, for maximum effect.

Gum comes in two different strengths and it is important to use the correct dosage for your current tobacco use. If you have your first cigarette within 30 minutes of waking up, you should likely use the 4mg gum, for example. If you smoke more than a pack a day, you may even want to use the nicotine gum in combination with another medication, like nicotine patches or a prescription medication. Keep in mind that these are general guidelines and if you feel the medication dosage isn’t working for you, you should speak with your doctor about adjusting the dosage or adding another medication. 

Readiness Quiz

Thinking about quitting is the first step, but how do you know if you are ready? This interactive quiz will help you think about your reasons for quitting and show you how our program can help you every step of the way.

Participant Testimonials

“If you're thinking about quitting it's not impossible to do it, but you MUST do it for yourself and be ready to make some serious changes to get there. If you don't give it your full effort to quit then you won't. It doesn't matter how many patches you put on, or how many pieces of gum you use it won't work if you don't want it too.”
“Yes I am still absolutely smoke free and absolutely loving it...I can't say thanks enough for your program.”
“What a great feeling to be able to breathe again (and breathe quietly)! The little hints from my Quit Coaches were very helpful.”
“This quit program was the key for me. First thing the coach made me realize was that I was a "slave" to my smoking. I never looked at it quite like that.”