Alere Wellbeing believes that privacy on the Web is important, and we encourage you to read our privacy policy carefully, so that you will clearly understand our commitment and our method of collecting and using information. A link to our privacy policy can be found at the bottom of each page of our web site.

Alere Wellbeing collects personally identifiable information you provide to us when you use certain features of this web site. Alere Wellbeing uses the information collected to fulfill your requests for information, products and services. Registered participants in our programs who use our program websites, such as and should read Privacy of Registered Participants (below) to learn more about the information we collect for our programs, and how it is used in the course of providing services to registered program participants.

We collect some basic Web log file data about site visitors. This information includes domain names, web site traffic patterns and server usage statistics. This information is used for site management and administration and to improve the content and overall performance of our site.

Alere Wellbeing makes every reasonable effort to ensure that all of the transactions that occur on our web site are secure. We encrypt personally identifiable data with Secure Socket Layer (SSL) encryption to protect information you may submit on our site. SSL is the industry standard protocol.

Privacy of Registered Participants
For participants registered in our programs, Alere Wellbeing takes steps to protect the privacy of information provided to us and that we create on their behalf. This information may include both health information and personal information. Alere Wellbeing adheres to requirements which govern security and privacy of personally identifiable health information outlined by the Health Insurance Portability and Accountability Act of 1996 (HIPAA – United States) legislation, the Personal Information Protection and Electronic Documents Act (PIPEDA – Canada), and the EU Safe Harbor Privacy Policy.

For more information about our privacy compliance efforts, please see our participant Privacy Notices located at: Privacy Notice – USA (HIPAA), Privacy Notice – Canada, and Privacy Notice – European Union

If you subscribe to a newsletter or other publication distributed by Alere Wellbeing via e-mail, we will keep your e-mail address in a private distribution list. We do not use this e-mail address list for any other purpose, and we only add individuals at their request. At any time, you may opt out by using the unsubscribe link provided on the email and on our web site, which will remove your information from the distribution list for that publication.

Third-Party Service Providers
Alere Wellbeing may engage third-party vendors to help us manage our web sites and assist us to provide services to our registered participants and visitors. Alere Wellbeing does not share personally identifiable information with third party service providers, except to provide services to you or as permitted or required by law. One such vendor is ClickTale web analytics service. ClickTale may record mouse clicks, mouse movements, scrolling activity as well as text you type in this web site. This site does not use ClickTale to collect any personally identifiable information entered into this web site. ClickTale does not track your browsing habits across web sites which do not use ClickTale services. You can choose to disable the service at:

Links to Other Sites
This web site has links to other web sites we think may be of interest to our visitors. Their purpose is to provide visitors with convenient access to other web sites that might interest them. A link to another web site does not imply an endorsement of the web site’s content or services.

We are not responsible for the privacy practices of web sites not owned by Alere Wellbeing. We encourage you to be aware of that when you leave our web site and to read privacy statements at any web sites that collect personally identifiable data.

E-mail Communication
Alere Wellbeing does not collect your e-mail address unless you voluntarily submit it to us or choose to communicate with us via e-mail. We do not sell or rent any e-mail addresses. When you send email in to Alere Wellbeing via an Alere Wellbeing site, your message and e-mail address will be forwarded to the appropriate department or program within Alere Wellbeing.

How We Use the Information
Alere Wellbeing uses the information you provide to fulfill your online request, facilitate customer service and inform you of or provide our services. We do not rent, sell or otherwise provide visitors’ personal information to third parties, such as marketers, however we may provide such information to third parties as described in Third-Party Service Providers (above).

We do not share personally identifiable information you provide in response to surveys we may conduct regarding your website user experience, although we may share aggregated survey results. The aggregate data cannot be used to identify individuals and participation in the survey is voluntary.

On any of our sites, it is possible that we could be forced to disclose personally identifiable user information in response to a search warrant, subpoena, or court order; that can happen to any organization keeping records. Disclosures may also be appropriate to protect our legal rights and the security or integrity of our web site, or to avoid liability. Those kinds of disclosures are unlikely, but possible.

Policy Changes
We will promptly post any changes to our privacy policy on all sites owned by Alere Wellbeing.

Deletion and Removal of Information
Information in our database will be retained for a period of time and then deleted in accordance with our policies. Like all responsible Web site publishers, Alere Wellbeing maintains backup files as a protection against natural disasters, equipment failures, or other disruptions. Backup files protect you and us because they lower the risk of losing valuable data. Removing a record from our main files does not remove that record from any backup systems. Backup records receive the same privacy and security protections as our other records.

Questions or Comments?
Questions about Alere Wellbeing or our privacy policy may be directed to: Alere Wellbeing, Inc.
Attn: Privacy Officer
999 3rd Avenue, Suite 2000
Seattle, Washington 98104
1.866.QUIT.4.LIFE (1.866.784.8454)